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26 September 2011 @ 11:34 pm
Judge approves B&N purchase of Borders customer list; Borders gift cards expire shortly  
It's official: Borders to Sell Intellectual Property to Barnes & Noble

with some conditions:
All former Borders’ customers will be told by e-mail that they can choose not to have personally identifiable information transferred with the sale, Borders’ lawyer Andrew Glenn, said in court today. Otherwise, all data, regardless of when it was collected or whether customers previously opted not to share it, will be transferred to Barnes & Noble, with the exception of video titles.

An ad will also be placed in USA Today to publicize the opt-out program, Andrew Glenn said. Barnes & Noble agreed to purge any information for which it has no commercial use.

USA Today is a puzzling choice for a place to put the ad, since Borders customers are generally intelligent people who read well above the second-grade level.

Also, it looks like Borders.com is preparing to shut down. It currently has a notice that Borders gift cards are valid through 10:30 pm Eastern Time on Tuesday, September 27. The $99 sale on Kobo Touch eReaders (lilac color only) also ends on September 27.
 
 
 
(Anonymous) on September 27th, 2011 04:33 am (UTC)
about the USA today remark...
It would seem strange to publicize it there, but USA today has a very broad readership across most every public demographic, from the well-heeled to the penniless, from the well-educated to the dim-witted, from the long-in-the-tooth to the babes in the woods. It's in supermarkets and corner stores and newsstands everywhere.

To the contrary of employees' inside opinion, B&N's customers have higher IQs and are more avid readers than Borders' customers, which is why Borders' games, toys and novelties sections had higher margins among these product categories, compared to B&N.
(Anonymous) on September 27th, 2011 03:20 pm (UTC)
Re: about the USA today remark...
And how do you know this about the IQs of B&N and Borders customers???
(Deleted comment)
denardo on September 27th, 2011 08:13 pm (UTC)
Re: about the USA today remark...
Pointers to the supposed studies, please.
(Deleted comment)
denardo on September 27th, 2011 08:41 pm (UTC)
Re: about the USA today remark...
Here's a clue: when anyone sloughs off a question by saying "Do your own research," odds are close to certain that the person hasn't done his and is making things up.
(Deleted comment)
denardo on September 27th, 2011 09:00 pm (UTC)
Re: about the USA today remark...
Actually, I have LiveJournal set to send me email alerts when someone responds to my comments. It's simple. Even you can do it... maybe after you learn to do real research.
(Anonymous) on September 27th, 2011 10:31 pm (UTC)
Re: about the USA today remark...
just like looking in the mirror, isn't it?
(Anonymous) on September 30th, 2011 11:40 am (UTC)
Re: about the USA today remark...
It’s true - 42.7 percent of all statistics are made up on the spot
(Anonymous) on September 27th, 2011 10:55 pm (UTC)
Re: about the USA today remark...
I've worked at both. For better or worse, all customers are the same. Denardo, you're arguing with, if not King Troll, at least his little bratty brother. You should know better than to feed the animals.
ron_newman on September 27th, 2011 08:29 pm (UTC)
Re: about the USA today remark...
Citation please?

My remark about USA Today stands, regardless. The reading level of anyone who patronizes a bookstore (whether B&N, Borders, or your local independent) is far higher than that of the writing in USA Today. I've never seen a BAM so I can't comment on those.

Edited at 2011-09-27 08:30 pm (UTC)
(Anonymous) on September 27th, 2011 07:44 pm (UTC)
Re: about the USA today remark...
To the contrary of employees' inside opinion, B&N's customers have higher IQs and are more avid readers than Borders' customers, which is why Borders' games, toys and novelties sections had higher margins among these product categories, compared to B&N.

Mmmm, okay there, anecdot-y. Try again.
(Anonymous) on September 27th, 2011 08:41 pm (UTC)
Borders and "intellectual property"
LOL. I am amazed that anyone could use "Borders" and "intellectual property" together in one sentence. Borders was one of the most brain dead corporations that I ever worked at --- least since Grocery Store Joe hit the bricks.
ron_newman on September 27th, 2011 08:56 pm (UTC)
Re: Borders and "intellectual property"
In this case, 'intellectual property' refers to the trademarks (Borders, Brentano's, Waldenbooks), the Borders.com website and the code behind it, any copyrighted artwork that Borders may own (such as their logo), and the like.

Edited at 2011-09-27 08:57 pm (UTC)
denardo on September 27th, 2011 08:45 pm (UTC)
If you're only going to choose one newspaper, it's the best choice. It's available inexpensively everywhere in the US. Picking, say, the NYTimes, Wall Street Journal, or the like might have been classier, but they went for nreadth rather than depth.

I sold a lot of USA Today at each of the Borders stores at which I worked.
booksatborders on September 28th, 2011 04:16 am (UTC)
USA Today is not so peculiar a choice
Decisions are based on objectives. I don't really think the Judge, Borders or B&N give two hoots as to who reads the ad making the public aware of the opt-out procedures. The judge's objective is to move the case through the process in a manner the creates a "clean result" without credible challenges. The two companies just want to close the deal. So, with that objective in mind, USA today is quick, cheap, and will probably result in few-opt outs. Between that and the email notice, it's the cheapest solution they could find.

Having shopped in all three major chains the differences are largely geographical with each store's "focus" targeted to the make-up of a particular community.

It is hardly surprising that BAMM - based in Birmingham, AL with most of it's stores in the south and southeast would have a significant religious/evangelical section. However as a flaming liberal I haven't found it oppressive. In fact walking into a BAMM store reminds me much more of walking into a BSS than B&N.

A very large portion of the Christian Fiction section in a Borders store is almost identical to a BAMM "Faithpoint" section.

As to the right wing authors. All three chains load up on these books because publishers either buy shelf space or make if very clear that their promotional investment and right-wing talk radio will drive sales. Borders had no shortage of Beck, Limbaugh, O'Reilly, Coulter, Palin, etc.

The bottom line is these companies are in business to make money and their product mix is targeted to that objective. Unfortunately Borders failed on this and many other fronts.

(Anonymous) on September 28th, 2011 03:10 pm (UTC)
Re: USA Today is not so peculiar a choice
When I lived in the south I used to patrionize the local BAM and B&N. Found BAM to have a selection at least as good as B&N for the stuff I read--history, biography, economics, etc along with a good backlist. Their selection of cheesy science fiction was better than B&N. What I did note about BAM, however, was that their merchandising was incredibly weak. They seemed to immediately bury almost all books on the shelves as soon as they received them--very little in the way of displays, end caps, etc to draw attention to new releases, best sellers, books reviewed in the NYT/USAToday. Also, BAM didn't have any booksellers. They had clerks who operated the register who really couldn't help you find anything, even if you came in knowing title and author--couldn't tell you if it was in the store or if it was where it would be at (I found their classification/sectioning to be a bit quirky to put it politely.)
(Anonymous) on September 29th, 2011 01:51 pm (UTC)
Re: USA Today is not so peculiar a choice
[quote]Also, BAM didn't have any booksellers. They had clerks who operated the register who really couldn't help you find anything, even if you came in knowing title and author

How long ago was this?! Back in the 90s when I worked for Waldenbooks I visited a new BAM in town and was shocked that all they had in the way of inventory management was microfiche.

Flash forward 15 years: BAM now has the best POS inventory management software in the book retail industry. Don't get me wrong, I worked for them briefly after my BSR closed last year, and I hate them for being all Jesus-y, but the one thing that impressed me was how modern and accurate their IT is.
(Anonymous) on September 30th, 2011 02:53 am (UTC)
Re: USA Today is not so peculiar a choice
yeah, their IT is advanced and they're Jesus-y because all their corporate shareholders and managers are facilitators of the fascist neo-con infiltration who will stop at nothing to rewrite our constitution!
(Anonymous) on September 28th, 2011 03:25 pm (UTC)
borders.com = barnesandnoble.com
Shopping on Borders.com now takes you to B&N to complete your purchase. It looks like Borders will completely disappear:

"Borders.com Closing

What is going to happen to Borders.com?
Borders.com has partnered with BarnesandNoble.com. You can still browse our site through October 14th. Once you find what you want, you will be redirected to BarnesandNoble.com to make your purchase."
ron_newman on September 28th, 2011 03:31 pm (UTC)
Re: borders.com = barnesandnoble.com
I saw that. They changed it some time around 11:30 last night. Probably worth a separate new post.
(Anonymous) on October 1st, 2011 02:36 am (UTC)
Re: borders.com = barnesandnoble.com
It now looks like BR plus members will get a free B&N membership. It doesn't say for how long -- they'll have the expiration date, of course. You can read the letter from B&N here:

http://www.barnesandnoble.com/container/stores.asp?PID=39742
ron_newman on October 1st, 2011 05:55 am (UTC)
Re: borders.com = barnesandnoble.com
(Anonymous) on September 30th, 2011 02:36 pm (UTC)
If we were tracking purchase history all along and are now able to sell it to B&N, why on earth weren't we using it better when we had it with more targeted and relevant "deals" for customers? Man, Borders deserved to go under! Nothing like sending the exact same coupons and deals out to every customer and not doing anything with the sales data!
(Anonymous) on October 1st, 2011 05:22 am (UTC)
In before flood of reasons of corporate mismanagement reasons.