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30 September 2011 @ 07:43 pm
BN's opt out e-mail.  
Dear Borders Customer,

My name is William Lynch, CEO of Barnes & Noble, and I'm writing to you today on
behalf of the entire B&N team to make you aware of important information regarding your Borders account.

First of all let me say Barnes & Noble uniquely appreciates the
importance bookstores play within local communities, and we're very
sorry your Borders store closed.

As part of Borders ceasing operations, we acquired some of its assets
including Borders brand trademarks and their customer list. The subject
matter of your DVD and other video purchases will be part of the
transferred information. The federal bankruptcy court approved this sale
on September 26, 2011.

Our intent in buying the Borders customer list is simply to try and earn
your business. The majority of our stores are within close proximity to
former Borders store locations, and for those that aren't, we offer our
award- winning NOOK™ digital reading devices that provide a bookstore
in your pocket. We are readers like you, and hope that through our
stores, NOOK devices, and our bn.com online bookstore we can win your trust and provide you with a place to read and shop.

It's important for you to understand however you have the
absolute right to opt-out of having your customer data transferred to
Barnes & Noble. If you would like to opt-out, we will ensure all
your data we receive from Borders is disposed of in a secure and
confidential manner. Please visit www.bn.com/borders before October 15, 2011 to do so.

Should you choose not to opt-out by October 15, 2011, be assured your
information will be covered under the Barnes & Noble privacy policy,
which can be accessed at www.bn.com/privacy. B&N will maintain any of your data according to this policy and our strict privacy standards.

At Barnes & Noble we share your love of books — whatever shape they
take. We also take our responsibility to service communities by
providing a local bookstore very seriously. In the coming weeks,
assuming you don't opt-out, you'll be hearing from us with some offers
to encourage you to shop our stores and try our NOOK products. We hope
you'll give us a chance to be your bookstore.

William Lynch


Oh cock.
ron_newman on October 1st, 2011 05:46 am (UTC)
from http://bn.com/borders :
If you're a Borders Premium Member, we'll respect that. We'll make you a B&N Member. Totally FREE! Our Members get discounts on our Award- Winning NOOK® tablets and eReaders.

[by 'Borders Premium' I assume they mean 'Borders Rewards Plus']

This might be an especially good deal for anyone who signed up for Borders Rewards Plus in the last weeks before liquidation began.

ETA: According to http://www.borders.com/online/store/CustomerServiceView_faqcustomercare , this offer will be extended to anyone who bought Borders Rewards Plus on or after 9/10/2010, and the B&N membership will be good through 12/31/2011.

Edited at 2011-10-01 05:52 am (UTC)
(Anonymous) on October 2nd, 2011 04:08 am (UTC)
Do you think the free BN membership will apply to us former employees?
KanojoNoCarrera on October 2nd, 2011 06:32 am (UTC)
If we also get our 33% off employee discount as well.
denardo on October 2nd, 2011 05:47 pm (UTC)
I think we were added on before 09/10/2010, so we wouldn't be eligible. But I'm not certain of that date.
herongale on October 1st, 2011 03:21 pm (UTC)
Even though I'm sure that email was thoroughly vetted by lawyers and, idk, corporate psychological consultants or whatever, and therefore am quite aware that it was designed to be as appealing and as ass-protecting as possible... I find myself strangely moved.
(Anonymous) on October 2nd, 2011 11:03 pm (UTC)
Glad it wasn't just me who responded that way. I almost teared up, and thought WTF is wrong with me.
(Anonymous) on October 3rd, 2011 02:53 am (UTC)
tear up
Wasn't just you two. I didn't tear up, but I felt pretty sad after reading it.
(Anonymous) on October 1st, 2011 06:14 pm (UTC)
As much as I still believe Borders was the superior bookstore back in its glory days (up until the mid/late 90s -- great selection and service), B&N has long beaten the pants off of us in terms of business sense. We just made a lot of really stupid mistakes.

There's one error in this letter, though -- it should say that the subject matter of DVD purchases will NOT be part of the transferred information, as specified in the court ruling.
(Anonymous) on October 1st, 2011 06:46 pm (UTC)
That's a good one...
It's only a matter of time before B&N goes down the drain too -- with or without its Nook.
(Anonymous) on October 2nd, 2011 04:42 am (UTC)
Borders rewards+ members
Im a borders reward plus member, having bought it early this year, i haven't received any email from BR stating that i can use it at their store? anyone got anything on that?
(Anonymous) on October 2nd, 2011 12:19 pm (UTC)
Re: Borders rewards+ members
Plus members should get an e-mail with a link to follow to sign up for a free BN membership that will expire at the end of 2011.
taperkat on October 2nd, 2011 08:12 pm (UTC)
Dear B&N:

I won't pay you for the 'privilege' of getting savings at your store. I'll go shop locally instead, since the prices are the bloody same.

(Anonymous) on October 2nd, 2011 11:10 pm (UTC)
Stock got hammered
With the release of Amazon's new devices this week, B&N stock got hammered a couple of days in a row. Too soon to know whether or not it will bounce back and be able to hold its own, but the lower-priced Kindle will definitely hurt Nook sales unless B&N can also lower its Nook prices. And since Nook and e-book sales have been keeping B&N afloat, despite the company's quarterly losses, that's very bad news for B&N. (Also, probably, bad news for BAM since they carry the Nook.)

I hate to see that happen; I'd like to see a bricks-and-mortar store remain.
(Anonymous) on October 2nd, 2011 11:29 pm (UTC)
Re: Stock got hammered
Impossible. Americans are getting lazier and more isolated (despite lower gas prices), and computer prices are cheapening. Once Google, Apple, and Amazon come up with virtual reality browsing simulations, it's all over for brick and mortar media retail. Grab those books and publishers' remainders from the shelves while you can, using as many coupons as possible, because soon printed books will only be affordable for the uber-rich.
(Anonymous) on October 4th, 2011 02:46 am (UTC)
Re: Stock got hammered
Yeah, B&N isn't going to be able to compete in the e-reader business, which means their strategy of tying ebook sales to their device is doomed. Apple and, eventually, the Android tablet makers will make tablets that are better, and Amazon whips B&N's ass on digital content, and will also have a better e-reader for less money.

The devices are headed for commodity status and will be subsidized by content providers or wireless companies. Nobody is going to have three or likely even two tablet devices. They'll have one, and it won't be a nook.
(Anonymous) on October 3rd, 2011 12:32 am (UTC)
The link Ron Newman posted above. BN.com/borders, now redirects to some fishy phishing thing. Over on the B&N community we're convinced it's been hacked.
(Anonymous) on October 3rd, 2011 02:55 am (UTC)
it's real
Nope, that's very real
(Anonymous) on October 3rd, 2011 10:09 am (UTC)
Re: it's real
Oh, OK. It's just that it redirects to a different thing now than it did earlier this weekend. Before, it forwarded to William Lynch's letter to Borders Rewards members (see barnesandnoble.com/container/stores.asp?PID=39742). Now it's a form that says "give us your email, and we'll send you a free B&N Membership," which nobody at B&N has actually heard about yet.
ron_newman on October 3rd, 2011 10:15 am (UTC)
Re: it's real
Right now, it's redirecting to an opt-out form (NOT a membership form). But the redirect goes to a non-BN site, http://ebm.cheetahmail.com/r/regf2?a=0&aid=266639891&n=100 , which definitely feels suspicious even though it probably isn't.
(Anonymous) on October 3rd, 2011 10:45 pm (UTC)
Free BN membership
When are they sending those emails, how do i get one??? BR+ here
dusty_yeffsky on October 5th, 2011 07:20 pm (UTC)
I wasn't a BR+ member and I got the email. Opted out. I'm done with big chain bookstores.
(Anonymous) on November 26th, 2011 10:49 pm (UTC)
Barnes & Noble will be in the same situation in a few years. Once everyone has tablets and books are free or discounted people will just stop buying paper books. Until then support your local indie bookstore.

Google Indiebound.