Reina Todoroki (KanojoNoCarrera) wrote in iworkatborders,

BN's opt out e-mail.

Dear Borders Customer,

My name is William Lynch, CEO of Barnes & Noble, and I'm writing to you today on
behalf of the entire B&N team to make you aware of important information regarding your Borders account.

First of all let me say Barnes & Noble uniquely appreciates the
importance bookstores play within local communities, and we're very
sorry your Borders store closed.

As part of Borders ceasing operations, we acquired some of its assets
including Borders brand trademarks and their customer list. The subject
matter of your DVD and other video purchases will be part of the
transferred information. The federal bankruptcy court approved this sale
on September 26, 2011.

Our intent in buying the Borders customer list is simply to try and earn
your business. The majority of our stores are within close proximity to
former Borders store locations, and for those that aren't, we offer our
award- winning NOOK™ digital reading devices that provide a bookstore
in your pocket. We are readers like you, and hope that through our
stores, NOOK devices, and our online bookstore we can win your trust and provide you with a place to read and shop.

It's important for you to understand however you have the
absolute right to opt-out of having your customer data transferred to
Barnes & Noble. If you would like to opt-out, we will ensure all
your data we receive from Borders is disposed of in a secure and
confidential manner. Please visit before October 15, 2011 to do so.

Should you choose not to opt-out by October 15, 2011, be assured your
information will be covered under the Barnes & Noble privacy policy,
which can be accessed at B&N will maintain any of your data according to this policy and our strict privacy standards.

At Barnes & Noble we share your love of books — whatever shape they
take. We also take our responsibility to service communities by
providing a local bookstore very seriously. In the coming weeks,
assuming you don't opt-out, you'll be hearing from us with some offers
to encourage you to shop our stores and try our NOOK products. We hope
you'll give us a chance to be your bookstore.

William Lynch


Oh cock.
  • Post a new comment


    Comments allowed for members only

    Anonymous comments are disabled in this journal

    default userpic

    Your reply will be screened

    Your IP address will be recorded